Marketing Educator Topics

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Scott D. Johnson

Rethinking the Principles of Marketing Course: Focus on Exchange

JOURNAL ARTICLE published March 1998 in Marketing Education Review

Authors: Susan Dobscha | Ellen R. Foxman

An Evaluation of Improvement in Decision Making in a Competitive Experimental Environment

JOURNAL ARTICLE published March 1994 in Marketing Education Review

Authors: Joel Herche | Marjorie Fox

Building Critical Thinking Skills: Can Standardized Testing Accomplish It?

JOURNAL ARTICLE published March 1994 in Marketing Education Review

Authors: Kathleen A. Krentler | David R. Hampton | Aleza B. Martin

Marketing Executive Interest in Continuing Education at Colleges and Universities: An Examination of Influences on Program Participation

JOURNAL ARTICLE published October 1995 in Marketing Education Review

Authors: William J. McDonald

Innovative Marketing Education

JOURNAL ARTICLE published July 2001 in Marketing Education Review

Authors: Chuck Tomkovick

Why the Name of This Column Has Changed & Review of the SPSS^®

JOURNAL ARTICLE published March 1995 in Marketing Education Review

Authors: Alvin C. Burns

Pennies for Milk: Using a First-Hand Descent Into Randomness to Illustrate the Risks of Regression to the Mean for Marketing Researchers and Managers

JOURNAL ARTICLE published 4 May 2017 in Marketing Education Review

Authors: Steven S. Posavac | Emil J. Posavac

Making Business Schools Responsive to Customers: Lessons Learned and Actions

JOURNAL ARTICLE published July 1998 in Marketing Education Review

Authors: Louise Hatfield | Ronald K. Taylor

A Comprehensive Study of Named Marketing Chairs at Colleges and Universities in 2002

JOURNAL ARTICLE published July 2004 in Marketing Education Review

Authors: Ravindra Kamath | Heidi Hylton Meier | S. R. Rao

From the Editor

JOURNAL ARTICLE published March 1993 in Marketing Education Review

Authors: Raymond W. LaForge

From the Electronic Resources Editor

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Wrap-Attack Pack: Product Packaging Exercise

JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee | K. Douglas Hoffman

Commentaries on Marketing Education

JOURNAL ARTICLE published January 1991 in Marketing Education Review

An Essay on Wisdom in the Teaching Evaluation Process

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Lawrence B. Chonko

Irony and Ivory: A View from the Tower

JOURNAL ARTICLE published July 2007 in Marketing Education Review

Teaching Consumer-Oriented Ethnographic Research

JOURNAL ARTICLE published April 2012 in Marketing Education Review

Authors: Andrew D. Wong | Lan Wu

Review of WordPerfect “Graphics”

JOURNAL ARTICLE published March 1992 in Marketing Education Review

Authors: Alvin C. Burns

From the Special Editor

JOURNAL ARTICLE published October 1997 in Marketing Education Review

Integrating Marketing and Financial Decision Making: Experiential Spreadsheet Applications

JOURNAL ARTICLE published March 2000 in Marketing Education Review

Authors: Avery M. Abernethy | James I. Gray